The Apple Company And Patent Infringement

The Apple Inc is a company that specializes mostly with communications device. The company’s Headquarters are at Cupertino, California. The company’s website displays its products and services, which include iPhones, iPads, iPod, Mac, Tabs, watches, iTunes (music), and other music accessories. The company specializes in state of the art electronic gadgets that are highly ranked all over the world. The company has enjoyed a large customer base all over the world but is recently experiencing problems due to a high level of competition. In the paper, we shall address the problem of patent infringement of the company by Samsung Company and show the steps that Apple has taken to solve the problem.

Steve Jobs, Steve Wozniak, and Ronald Wayne created the apple company on 1 April 1967. The trio used to be best friends. They started by producing the Apple II computer but then developed a revolutionary approach to personal computing that has led to production of epic devices. Now the company is known for the production of iPhones that are the world’s epic personal computers. The company’s revolutionary specialization in personal computing has made it become a market leader in telecommunications world as competition for electronic gadgets continues to increase. In trying to measure up to Apple’s performance, other phones and accessories companies have tried to copy Apple’s gadgets models especially the iPhone.

Generally, problems at Apple started escalating after Steve Job’s death 2 years ago. The company was left in the hands of Tim Crook, who is the current C.E.O of Apple. Kane, in the book Haunted Empire delves into all the miseries that have followed the company ever since the founder’s demise. According to her, the successors are unable to move the vision of Steve jobs concerning the company. The managers and all the people involved anticipated the challenges but the greatness of the challenges was never predictable. Kane interviews over two hundred significant people at Apple and other businesses related to apple and realize that the challenges at apple are more vast than the eye can see.

Over the past few years apple have been experiencing a number of problems starting with decreasing market share due to improvements of other companies’ brands to be at par with the company’s consumer brands. Other problems that come with apple include software issues with the gadgets for example iPhone 5 and 6. Even though most of these gadget problems can be solved by the customers care services and the response team, degenerative problems tend to push the customers away. This argument is in accordance with Edwards post on the Washington post. In the article, the writer cites evidence after evidence on how apples devices are prone to accidents and malfunctions.

Among all problems that Apple experience, the worst of all is competitions. Apple Company has for a long time been the leading producer thereby making their products fetch high market values due to their quality. This leading role in the market has however been significantly affected due to Samsung company blatantly copying the iPhone and coming up with gadgets that are similar to Apple’s in terms of specifications but at lower prices. Apple therefore decided to file a patent Lawsuit on Samsung seeking compensation for the lost revenue that the company accrued due to Samsung copying the iPhone model. Apple cited that by Samsung copying the iphone, they confused the customers in terms of brand appearance. The lower prices of the Samsung phones further attract more customers who probably do not establish any difference between the iPhone and the Samsung phones.

In the long run, the lawsuits will not help in beating competition and therefore, Apple should develop strategies and innovation to ensure they stay on top. Apple as a company has a legacy created from the time of its inception and should work extra hard to protect this legacy. The company should ensure that their product is at the highest quality and that their devices do not have any defects.

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